People's Domain

Coca-Cola Barkada Award showed youth is our hope

Coca-Cola Barkada Award displayed Coca-Cola’s continuing sustainability effort but essentially it showed the inspiring efforts led by young social and environmental stewards affirming that the youth is the hope of our nation. 

Beyond what has already been played out in the news of the ongoing global pandemic, humanity also bore witness to many awe-inspiring initiatives from non-government organizations, private groups, and individuals across all sectors, in the year that has been, the beverage conglomerate said. 

The renewed sense of social responsibility, rightfully taking spotlight especially in the Philippines, also highlights the impact that the youth sector can collectively make in the face of challenges and adversity. This is showed by youth efforts like the one initiated by the Negros Occidental Red Cross Youth chapter (RCY) and Kilusan Para sa Kalikasan (KKK).

Both youth organizations were the recipients of the Coke Barkada Awards for 2020 and 2019, respectively.

Read: Coca-Cola produced your drink from clean energy; each sip helps reduce carbon footprint

The Coke Barkada Award is a special award given to one of the chosen Ten Accomplished Youth Organizations (TAYO). It recognizes and empowers outstanding youth groups that share the passion to improve the well-being of their communities through projects that are aligned with Coca-Cola Philippines’ sustainability priorities.

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For the past two years, these two model youth organizations managed to stand out for their noble work.

Coca-Cola Barkada Award resulted to a cleaner, safer province

Composed of youth volunteers from school councils all over the country’s “sugar bowl,” RCY Negros Occidental is led by young humanitarian leaders empowered through training and education by the Philippine Red Cross.

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These young individuals—responding to the call to help mitigate the spread of the COVID-19—repurposed 31 used steel drums into “Red Cross Youth Drumvatory Handwashing Facilities”—installing them in populated locations such as hospitals, health centers, establishments, and local government offices across the province.

According to the group, each drumvatory is approximately used 4,000 times in a single day, no doubt an encouraging response.

Coca-Cola Barkada Award also brought a clearer, greener tomorrow

Meanwhile the KKK, whose members are students from the Mindanao State University – Tawi-Tawi College of Technology and Oceanography (MSU-TCTO), initiates programs and activities geared towards environmental conservation all while providing opportunities for the youth to actively participate in these efforts.

Through their “Kahapan ma Kawman” project for instance, they set out to empower the heavily discriminated Badjao community by spearheading community-based solid waste management programs and bio-intensive gardening. 

Visit: Coca-Cola puts OFWs on top-of-mind with Balik Pinas Project

This has seen the installation of waste bins situated near the homes of tribal leaders who, after being trained on proper waste disposal, were then tasked to share this know-how with their constituents. Meanwhile, by extending knowledge on the development of bio-intensive gardens, food security, self-reliance and additional income for community members is also promoted.

A brighter, better shared future

“Every year, we are ignited with a light of hope emanated by our Coke Barkada Awardees and their projects. Much like our own Company initiatives, these efforts aim to address the immediate and long-term needs of communities, proving that even the youth can play a part in making a positive impact on the lives of others,” said Cecile Alcantara, Coca-Cola Foundation Philippines President.

“They will remain committed towards seeking out and supporting youth groups that spark positive change,” Alcantara added. 

Coca-Cola Barkada Award

“It’s quite heartening that for 15 years now, we have been seeing such bright and responsible young minds who do their share in community and nation building. Thus, through the Coke Barkada Award and TAYO Awards Foundation, Coca-Cola will continue to support these youth groups so that they can further serve as an inspiration to others,” expressed Alcantara.

No doubt, with groups like RCY Negros Occidental and the KKK leading the change, hope springs eternal.

Together with these youth organizations, Coca-Cola Philippines will continue to work towards achieving its World Without Waste vision: to collect and recycle every single bottle it sells by 2030.  In line with this, the Company is set to make progress this year on the PETValue recycling plant, the biggest bottle-to-bottle recycling facility in the country.

About Coca-Cola in the Philippines

Coca-Cola has been refreshing Filipinos and making a difference in the Philippines for 109 years. The Philippines was Coca-Cola’s first market in Asia to begin local bottling operations.

Also read: PETValue Philippines secured pioneer technology status from DTI-BOI

Today, the Coca-Cola system in the Philippines has evolved into a total beverage company, offering a diverse portfolio of brands in its beverage portfolio and employing over 15,000 Filipinos in over 19 manufacturing facilities and more than 60 distribution centers nationwide.

As part of its long-standing commitment to the country, Coca-Cola continues to #GOBEYONDGOOD as a business by continuously supporting safe water access programs in over 250 communities, empowering around 250,000 women entrepreneurs through training and peer mentoring, and accelerating packaging collection and recycling under its global World Without Waste initiative.

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