In 2018, there were over 140,000 new cancer cases in the Philippines, said Global Cancer Observatory (Globocan). Then and now, cancer remains as a serious threat to human life and a concerted effort is being initiated by The Medical City Iloilo to beat cancer one step at a time.
TMC recently launched a campaign that highlights the importance of early diagnosis and treatment of this illness which is considered as a “silent disaster” thru #YOUCANCERpass”.
The campaign aims to educate the public about the cancer treatment options available and to convey a message that there is a hope against cancer and it is a health battle that can be won.
TMC Iloilo’s #YOUCANCERpass Campaign was officially ‘unleashed’ last January 29-30 at Festive Walk Mall with a cancer benefit trade fair: “One for All, All for Cancer”. Booths that offered different products such as local delicacies, organic items, and beauty products were showcased at the fair.
Part of the proceeds from the trade fair was shared among exhibitors who had a chosen cancer patient beneficiary and as part of the support and advocacy of TMC and its partner organizations.
“Through this trade fair, we are helping our local entrepreneurs at the same time, support of our cancer patients. But most importantly, we want to highlight that cancer isn’t a life sentence. We can win this battle together through early diagnosis and proper treatment,” said TMC Iloilo Chief Executive Officer Dr. Felix Ray Villa.
Aside from “One for All, All for Cancer” Trade Fair, TMC Iloilo is also having series of post-graduate roadshows in the coming weeks in the provinces of Aklan, Antique, and Capiz. The said roadshows intends to educate various health professionals, specialists and experts in the provinces and to show the newest cancer treatment options available locally.
Winning the battle against cancer
Proving to its claim as the “Trailblazer in Healthcare in Western Visayas”, TMC Iloilo is paving the way to win the battle against cancer by offering new treatment options which is available in Iloilo.
The effort is grounded by its patient partnership service philosophy and that is to offer cancer patients treatment options suited for different cases of cancer.
Among the cancer treatment alternatives that TMC Iloilo is offering includes chemotherapy, immunotherapy, targeted treatment, Transarterial Chemoembolization (TACE) and the Non-Surgical Ablation (NSA). TACE is a new cancer treatment usually done to patients having liver cancer. It is being performed in order to restrict a tumor’s blood supply by injecting chemotherapy and synthetic materials called embolic agents.
Meanwhile, NSA has two types – Radiofrequency and Microwave Ablation – which are both directed to the tumor. It is often performed to tumors found in soft tissues such as liver, lungs, kidneys and bones. Unlike chemotherapy, NSA directly targets the tumor thus, the good cells are not affected by the treatment.
TACE and NSA are both minimally invasive procedures reducing side effects and making recovery among patients easier and faster as compared to other cancer treatment options.
More than those new cancer treatment services, TMC Iloilo also boasts its cancer specialists and interventionists who have years of experience in their respective fields – an assurance that patients will receive nothing but the best care they deserve.
“These are exciting times for cancer treatment. Research has made unbelievable strides in recent years such that the survival rate for cancer patients has nearly double due to the discovery of novel targeted agents and immunotherapy,” said TMC Iloilo oncologist Dr. Jay-ar Palec.
About the Medical City Iloilo
TMC Iloilo is one of the five local hospitals of The Medical City brand. Its other hospitals are located in Ortigas, Clark, South Luzon and Pangasinan.
Entered Iloilo in 2009, it is the first hospital in Iloilo City to introduce “Patient Partnership” service philosophy, a value of care that focuses on making every patient a partner in their journey towards wellness.
The Medical City is the largest healthcare network which owns and operates Guam Regional Medical City, the first Filipino-owned hospital in the United States and an ambulatory Clinic in Dubai.