Coca-Cola introduces Balik Pinas Project for OFWs

Coca-Cola Beverages Philippines, Inc. has introduced Balik Pinas Project for returning Overseas Filipino Workers (OFWs).

The Balik Pinas Project aims to provide repatriated OFWs who are exploring for business opportunities to become a partner with the beverage giant by becoming a distributor, wholesalers, or resellers of Coca-Cola products.

The Philippines is one of the top sources of overseas workers abroad. Thousands of land and sea-based workers have started to come home since March because of the health crisis. There will be around 200,000 OFWs returning to the country this year due to loss of jobs revealed estimates by Coca-Cola.  

As of June this year, a total of 55, 859 Filipinos from different countries have returned to the Philippines, revealed a report from the Overseas Workers Welfare Administration (OWWA). The numbers are expected to climb up to hundreds of thousands as OFWs were repatriated from host countries in the last three months after travel and quarantine restrictions were loosened up. 

Many returning OFWs were caught stranded in Manila upon their return but they eventually traveled back to their home provinces across the archipelago.

According to OWWA, some OFWs are hoping to return to work but not sooner than expected for many countries are still at the thick of the fight against the spread of the Coronavirus disease. Thousands more are facing loss of jobs as businesses are suffering from the impacts of the pandemic on the global economy.

Coca-Cola Beverages Philippines, Inc. intends to help returning OFWs by offering them with a venue for investment and a new source of income. For those who are interested to know more about the Balik Pinas Project, see the poster for contact details.


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